10 Most Popular Fonts for Professional Logo Design

Most Popular Fonts - univers

Needs improvement with your company logo?

Logos help in establishing iconic brands for people to remember. If your company’s logo image is with a professional typeface and clean looking, this will remain in their minds.

The logo can either be your company’s weakest link or best asset that’s why picking the suitable font for the design of your logo is necessary.

Currently, what famous fonts are that most memorable brands utilize? What styles of font that makes for incredible brand awareness?

We shall discuss within this article regarding 10 of the best fonts used in their business brands. Either vintage or modern fonts, for sure you would love each respectively.

1. Trajan

This font is favored among the graphic designers and movie posters, and there’s no question about that. In 1989, Trajan was among the enhanced modern fonts that were made for Adobe. It’s an elegant and gorgeous serif typeface with an excellent in-between spacing.

Trajan is well-liked by business owners in regards to the fonts used. By utilizing in monochrome with logo overlay over the top is its basic M.O for its design which is okay. Some designers will say that it is overused; however, it’s still feasible.

Its line sharpness creates best font style options that you can carry out. Considering you’ll be creative, it will look awesome along with the brand name of your company.

2. Impact

One of the famous typefaces and design masterpiece by itself in Hollywood is the Impact. The favorite typeface in internet and fonts that the Millenials liked. This font also has roots in advertising and in film which makes it excellent for your company’s business logo.

This font, created by Geoffrey Lee in 1965, is of significant value to a lot of advertisers because of its legibility. It is among the modern fonts that have large bold letters in which visually appears fantastic together with images.

In using this font, utilize its legibility to flaunt just how bold is your business. This typeface works better with designs that are minimalist which emphasize clean style.

Most Popular Fonts - impact

3. Univers

In 1954, Univers was created by Adrian Frutiger, a typeface designer. Compare to Futura, this type of sans serif, is one of the coolest fonts which relies on taste visually.

When you are showing a clear, strong message via typeface, the perfect choice is Univers. This font offers accessibility and straightforward intent, while others tend to be dramatic.

Most Popular Fonts - univers

4. Garamond

This font is way beyond vintage fonts. It’s a Garamond font family which is also among the serif designs that’s old-style coming from the mid-16th century. The Garamond is common with newspapers and magazine prints. However, this is also used with many other different brands.

Garamond has been used over the years by different brands. Well-established companies like Rolex, Abercrombie, and Neutrogena makes use of it to display prestige and value.


most popular fonts - garamound

Image Credit: Casimiro PT / Shutterstock.com

Utilizing the advantage of this font typeface by using it for your logo if you own premium offering. The Garamond is best to use for products associated with luxury. Its elegant design do well and works on its own on a solo base hue.

5. Didot

Didot was a family name about printers during the late 18th-century before it develops into one of the numerous vintage fonts. Created in the year 1799, which became a staple for plenty of brands because of the gorgeous style it has. Brands like Vogue and Giorgio Armani use this typeface to elicit an impression of drama and mystique.



What makes this font stand out is its dramatic thickness of its lines. Whenever you apply proper kerning along with a strong variation of colors, you will be able to make it more noticeable into your logo design.

In using Didot, you’d want to give mature flow with regards to its lines. It’s among the cool fonts which have a sophisticated effect. If you’ll utilize it well, good results will come out.

6. Frutiger

Frutiger is another fantastic modern fonts of Sans-serif that’s produced the Univers font creator. It’s always used fonts in airlines, Frutiger looks practical, beautiful, and natural.

If your goal is to read it easily and basic one, using this design for your logo will work, and it would make your image logo standout, with a font that’ll work as support. It is also incredible in responsive logos.

Most Popular Fonts - frutiger

7. Bodoni

For the logo designs, Bodoni is considered the most suitable modern font, which is easy to know why. This typeface is used mostly by famous fashion brands, including: Calvin Klein, Armani Exchange and Burberry’s brand-new logo.

Most popular fonts Bodoni

Along with this flat revolution in web designs and logos, it is a flourishing logo with an excellent look.

The font style alone makes this Bodoni family look good. The fine structure along with its thick and bold fore have contrast upon each other. It gives an elegant, sleek angularity which is pleasant to look at.

Its aesthetic appearance makes it geometric and beautiful. It creates a good logo for your business if you choose to have an elegant and somewhat futuristic idea.

8. Futura

One of the most modern fonts you see in a lot of design documents is Futura. The flow of the Futura’s squares, triangles, and rectangles make it easier to use in logo designs.


Most popular fonts - futura


You must take advantage to use the unique style if you’re planning to consider this font as your main typeface. This sans-serif classic should exude order and functionality. It can make your layout unconventional not only make the logo stand out.

9. Helvetica

Helvetica is well known to everyone. Among popular fonts, Helvetica is one of them in terms of graphic design and its used by everyone because of its cool description. You must be careful in using it in designing your logo as you might commit a mistake.

Helvetica, practical style of font that is noticed by customers quickly. If you want an eye-catching and something and something familiar, Helvetica is the right one. Proper kerning is you need to make sure.

Most Popular Fonts - helvetica

10. Horizon

Horizon, a modern font, that was inspired by the space-age show, such as Star Trek. Horizon’s sharp angles look unpredictable, digital and it can be taken advantage of.

Horizon is the best font to use if you are looking for a sci-fi look, and the futuristic visage will be emphasized. Its style is sharp and thick, which you would want in your style of font.

Most Popular Fonts - horizon

Choosing the right font can break or make your logo design. Choose the message you want to manifest and choose a font that brings out the core values.

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